Blog

Let’s get this out of the way first—I know there are more AI tools for PR than I could ever catalog. In fact, this post might be outdated...

Every February 2nd, a quirky tradition takes place: Groundhog Day. We watch with anticipation as a furry forecaster emerges from its...

Media relations is one of my favorite parts of being in public relations. I love the rush of securing coverage, the impact a well-landed...

Public relations is the strategic building of mutually beneficial relationships between your organization and those that can help you...

Public relations is a slippery thing. It's easy to think about the tactics—the media tours, the launch events, the statements to the...

Here's why patient stories matter in PR for global public health organizations.

Everybody loves Brigid, the noble and adventurous groundhog featured in the Small Adventures logo. How could you not? She's the epitome...

Before you have content or messages, you have goals. Then, you determine what you need to speak to to achieve those goals. Then, you...

When you're running your own business or managing a lean team, the prospect of media pitching can be overwhelming: What to pitch? Who to...

If you have not already figured it out, winning earned media coverage is tough work. That is why, when you secure a spot where your...

Finding the right public relations consultant to support your work - whether you are part of a large comms team or a mighty team of one -...

Let's talk tactics. One of my favorite entry points for folks new to PR is a podcast guest opportunity. Podcasts offer a unique...

There's something about this time of year that really gets me planning for the future.  It must go back to days in school with fresh, bla...

What value does PR have for your small business? Sometimes, small business owners hesitate to invest time and resources into public...

Hello, readers! I wanted to let you know I am crossing my fingers, squeezing my eyes shut, and pressing publish scared to promote a...

The dog days of summer are here, which means it's time for smart nonprofit communicators to start thinking of cozy winter evenings,...

Ever get tongue tied? The ability to articulate your expertise succinctly and persuasively is a game-changer. No matter your industry or...

When we first get into public relations, we spend our days emailing, pitching, following up, and repeating. Once you've started to...

Nonprofit friends, I see you out here. Managing the voice of an amazingly ambitious organization, fully capable of making life easier for...

Whether you are building messaging for yourself or your organization, finding the right words can be a challenge - especially if you are...