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ACT Framework
Ever get tongue tied? The ability to articulate your expertise succinctly and persuasively is a game-changer. No matter your industry or...
Alexson Calahan
Jul 9, 20242 min read
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Making the most of inbound media calls
When we first get into public relations, we spend our days emailing, pitching, following up, and repeating. Once you've started to...
Alexson Calahan
Jul 9, 20242 min read
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From Burnout to Breakthrough: Understanding the Exhaustion of Nonprofit Communicators
Nonprofit friends, I see you out here. Managing the voice of an amazingly ambitious organization, fully capable of making life easier for...
Alexson Calahan
Jun 21, 20244 min read
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What do I even say?
Whether you are building messaging for yourself or your organization, finding the right words can be a challenge - especially if you are...
Alexson Calahan
Jun 11, 20242 min read
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Tips for proactive media pitching
Imagine diving into the thrilling world of proactive media outreach, where every pitch and press release is a step towards catapulting...
Alexson Calahan
Jun 5, 20242 min read
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Public Relations For Introverts
OK, friends. This introvert is popping up on stage to talk about how we introverts can comfortably find (and USE) our voices as business...
Alexson Calahan
Jun 3, 20241 min read
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How to media train a spokesperson in 30 minutes
Picture this: a sudden inbound media call sweeps in, offering your organization a thrilling chance. A big-shot broadcasting giant has...
Alexson Calahan
May 29, 20242 min read
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Spell Writing for Public Relations (Tips and To-Dos)
My kids are very, very into spells and potions right now. They have set up a potion lab in my youngest's room and are drafting recipes...
Alexson Calahan
Apr 2, 20242 min read
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How to Plan a PR Campaign in 24 Hours
Planning makes up about 70% of the work we do for clients. This is where we dig into business goals, understand the target audience, and...
Alexson Calahan
Mar 5, 20247 min read
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Humanize your milestones with good public relations
Happy March! It's time for me to celebrate a milestone that doesn't matter - this month, my tenure running the show at Small Adventures...
Alexson Calahan
Mar 1, 20242 min read
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Maximizing Impact: When to Bring in a Public Relations Consultant for Nonprofit Leaders and Entrepreneurs
Whether you are an entrepreneur, a communications team of one, or part of a larger organization, bringing in a public relations...
Alexson Calahan
Feb 20, 20244 min read
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Media layoffs stress the importance good PR
The recent rounds of layoffs across media outlets are upsetting on so many levels. I hate to see dedicated folks who love their work...
Alexson Calahan
Feb 7, 20242 min read
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Groundhogs love PR
When I first started thinking about the branding for Small Adventures Communications, I knew I wanted something that really evoked that...
Alexson Calahan
Jan 31, 20243 min read
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New Year’s resolutions for non-profit PR teams
I’m not a huge New Year’s resolution setter, but I do love a fresh page on the calendar and a year of open space and possibilities spread...
Alexson Calahan
Jan 17, 20242 min read
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Public relations research before anything
Before you get to the fun parts of PR – the organizing of press events and the pitching of awesome stories – you need a plan. And before...
Alexson Calahan
Jan 9, 20242 min read
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Adventure with us, in the world of public relations
We decided that 2024 is a good time to start a blog where we can corral all of our ideas, tips, and tricks for resourceful public...
Alexson Calahan
Jan 4, 20242 min read
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