PR shortcut - Leverage everything
If you have not already figured it out, winning earned media coverage is tough work. That is why, when you secure a spot where your...
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Blog
Alexson Calahan
- Sep 4
- 2 min
Questions to ask your PR consultant
Finding the right public relations consultant to support your work - whether you are part of a large comms team or a mighty team of one -...
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Alexson Calahan
- Aug 14
- 1 min
Podcast pitching tips
Let's talk tactics. One of my favorite entry points for folks new to PR is a podcast guest opportunity. Podcasts offer a unique...
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Alexson Calahan
- Aug 7
- 1 min
Back to school / Let's get planning!
There's something about this time of year that really gets me planning for the future. It must go back to days in school with fresh, bla...
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Alexson Calahan
- Jul 31
- 3 min
PR Power for Small Businesses
What value does PR have for your small business? Sometimes, small business owners hesitate to invest time and resources into public...
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Alexson Calahan
- Jul 24
- 1 min
PR for Introverted Entrepreneurs Pilot Class
Hello, readers! I wanted to let you know I am crossing my fingers, squeezing my eyes shut, and pressing publish scared to promote a...
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Alexson Calahan
- Jul 17
- 2 min
Get Q4 and Giving Tuesday ready now
The dog days of summer are here, which means it's time for smart nonprofit communicators to start thinking of cozy winter evenings,...
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Alexson Calahan
- Jul 9
- 2 min
ACT Framework
Ever get tongue tied? The ability to articulate your expertise succinctly and persuasively is a game-changer. No matter your industry or...
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Alexson Calahan
- Jul 9
- 2 min
Making the most of inbound media calls
When we first get into public relations, we spend our days emailing, pitching, following up, and repeating. Once you've started to...
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Alexson Calahan
- Jun 21
- 4 min
From Burnout to Breakthrough: Understanding the Exhaustion of Nonprofit Communicators
Nonprofit friends, I see you out here. Managing the voice of an amazingly ambitious organization, fully capable of making life easier for...
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Alexson Calahan
- Jun 11
- 2 min
What do I even say?
Whether you are building messaging for yourself or your organization, finding the right words can be a challenge - especially if you are...
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Alexson Calahan
- Jun 5
- 2 min
Tips for proactive media pitching
Imagine diving into the thrilling world of proactive media outreach, where every pitch and press release is a step towards catapulting...
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Alexson Calahan
- Jun 3
- 1 min
Public Relations For Introverts
OK, friends. This introvert is popping up on stage to talk about how we introverts can comfortably find (and USE) our voices as business...
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Alexson Calahan
- May 29
- 2 min
How to media train a spokesperson in 30 minutes
Picture this: a sudden inbound media call sweeps in, offering your organization a thrilling chance. A big-shot broadcasting giant has...
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Alexson Calahan
- Apr 2
- 2 min
Spell Writing for Public Relations (Tips and To-Dos)
My kids are very, very into spells and potions right now. They have set up a potion lab in my youngest's room and are drafting recipes...
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Alexson Calahan
- Mar 5
- 7 min
How to Plan a PR Campaign in 24 Hours
Planning makes up about 70% of the work we do for clients. This is where we dig into business goals, understand the target audience, and...
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Alexson Calahan
- Mar 1
- 2 min
Humanize your milestones with good public relations
Happy March! It's time for me to celebrate a milestone that doesn't matter - this month, my tenure running the show at Small Adventures...
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Alexson Calahan
- Feb 20
- 4 min
Maximizing Impact: When to Bring in a Public Relations Consultant for Nonprofit Leaders and Entrepreneurs
Whether you are an entrepreneur, a communications team of one, or part of a larger organization, bringing in a public relations...
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Alexson Calahan
- Feb 7
- 2 min
Media layoffs stress the importance good PR
The recent rounds of layoffs across media outlets are upsetting on so many levels. I hate to see dedicated folks who love their work...
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Alexson Calahan
- Jan 31
- 3 min
Groundhogs love PR
When I first started thinking about the branding for Small Adventures Communications, I knew I wanted something that really evoked that...
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