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Alexson Calahan
Oct 174 min read
Why patient stories matter so dang much
Here's why patient stories matter in PR for global public health organizations.
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Alexson Calahan
Oct 13 min read
Ethical like a thick wood badger
Everybody loves Brigid, the noble and adventurous groundhog featured in the Small Adventures logo. How could you not? She's the epitome...
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Alexson Calahan
Sep 242 min read
Message Strategy 101: Your content needs legs
Before you have content or messages, you have goals. Then, you determine what you need to speak to to achieve those goals. Then, you...
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Alexson Calahan
Sep 172 min read
How to Pitch Media: Research, Respect, Resonate
When you're running your own business or managing a lean team, the prospect of media pitching can be overwhelming: What to pitch? Who to...
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Alexson Calahan
Sep 101 min read
PR shortcut - Leverage everything
If you have not already figured it out, winning earned media coverage is tough work. That is why, when you secure a spot where your...
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Alexson Calahan
Sep 42 min read
Questions to ask your PR consultant
Finding the right public relations consultant to support your work - whether you are part of a large comms team or a mighty team of one -...
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Alexson Calahan
Aug 141 min read
Podcast pitching tips
Let's talk tactics. One of my favorite entry points for folks new to PR is a podcast guest opportunity. Podcasts offer a unique...
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Alexson Calahan
Aug 71 min read
Back to school / Let's get planning!
There's something about this time of year that really gets me planning for the future. It must go back to days in school with fresh, bla...
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Alexson Calahan
Jul 313 min read
PR Power for Small Businesses
What value does PR have for your small business? Sometimes, small business owners hesitate to invest time and resources into public...
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Alexson Calahan
Jul 241 min read
PR for Introverted Entrepreneurs Pilot Class
Hello, readers! I wanted to let you know I am crossing my fingers, squeezing my eyes shut, and pressing publish scared to promote a...
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Alexson Calahan
Jul 172 min read
Get Q4 and Giving Tuesday ready now
The dog days of summer are here, which means it's time for smart nonprofit communicators to start thinking of cozy winter evenings,...
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Alexson Calahan
Jul 92 min read
ACT Framework
Ever get tongue tied? The ability to articulate your expertise succinctly and persuasively is a game-changer. No matter your industry or...
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Alexson Calahan
Jul 92 min read
Making the most of inbound media calls
When we first get into public relations, we spend our days emailing, pitching, following up, and repeating. Once you've started to...
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Alexson Calahan
Jun 214 min read
From Burnout to Breakthrough: Understanding the Exhaustion of Nonprofit Communicators
Nonprofit friends, I see you out here. Managing the voice of an amazingly ambitious organization, fully capable of making life easier for...
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Alexson Calahan
Jun 112 min read
What do I even say?
Whether you are building messaging for yourself or your organization, finding the right words can be a challenge - especially if you are...
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Alexson Calahan
Jun 52 min read
Tips for proactive media pitching
Imagine diving into the thrilling world of proactive media outreach, where every pitch and press release is a step towards catapulting...
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Alexson Calahan
Jun 31 min read
Public Relations For Introverts
OK, friends. This introvert is popping up on stage to talk about how we introverts can comfortably find (and USE) our voices as business...
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Alexson Calahan
May 292 min read
How to media train a spokesperson in 30 minutes
Picture this: a sudden inbound media call sweeps in, offering your organization a thrilling chance. A big-shot broadcasting giant has...
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Alexson Calahan
Apr 22 min read
Spell Writing for Public Relations (Tips and To-Dos)
My kids are very, very into spells and potions right now. They have set up a potion lab in my youngest's room and are drafting recipes...
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Alexson Calahan
Mar 57 min read
How to Plan a PR Campaign in 24 Hours
Planning makes up about 70% of the work we do for clients. This is where we dig into business goals, understand the target audience, and...
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