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The best crisis is one that never happens, but the second best is one you are prepared for as an organization. While it may be possible...

When it is time to talk tactics, rarely does a client pass us by to whom we do not recommend podcast guesting. While the idea of spending...

Storytelling holds immense power. A well-crafted patient story can bridge the gap between health care providers and their audience,...

Hi. It's a wild time to be a health communicator/a non-profit communicator/a human, right? I feel it, too, and I wanted to share a few...

Let’s get this out of the way first—I know there are more AI tools for PR than I could ever catalog. In fact, this post might be outdated...

Every February 2nd, a quirky tradition takes place: Groundhog Day. We watch with anticipation as a furry forecaster emerges from its...

Media relations is one of my favorite parts of being in public relations. I love the rush of securing coverage, the impact a well-landed...

Public relations is the strategic building of mutually beneficial relationships between your organization and those that can help you...

Public relations is a slippery thing. It's easy to think about the tactics—the media tours, the launch events, the statements to the...

Here's why patient stories matter in PR for global public health organizations.

Everybody loves Brigid, the noble and adventurous groundhog featured in the Small Adventures logo. How could you not? She's the epitome...

Before you have content or messages, you have goals. Then, you determine what you need to speak to to achieve those goals. Then, you...

When you're running your own business or managing a lean team, the prospect of media pitching can be overwhelming: What to pitch? Who to...

If you have not already figured it out, winning earned media coverage is tough work. That is why, when you secure a spot where your...

Finding the right public relations consultant to support your work - whether you are part of a large comms team or a mighty team of one -...

Let's talk tactics. One of my favorite entry points for folks new to PR is a podcast guest opportunity. Podcasts offer a unique...

There's something about this time of year that really gets me planning for the future.  It must go back to days in school with fresh, bla...

What value does PR have for your small business? Sometimes, small business owners hesitate to invest time and resources into public...

Hello, readers! I wanted to let you know I am crossing my fingers, squeezing my eyes shut, and pressing publish scared to promote a...

The dog days of summer are here, which means it's time for smart nonprofit communicators to start thinking of cozy winter evenings,...