If you have not already figured it out, winning earned media coverage is tough work. That is why, when you secure a spot where your organization is mentioned, your spokespeople are on point, the CTA is clear, and maybe you've even gotten your own infographics used - YOU MUST ACTIVATE!
Sound the alarm! Alert the (internal) presses, because it turns out that winning coverage is not the end of the job.
Taking that win and sharing it broadly across all of your channels helps more people see it, further building their relationship with your brand. After all, that's what we're all about here, isn't it?
This is true whether you are working in a $1B legacy nonprofit, as a soloprenuer, or on a small team. The juice is worth the squeeze with earned media, and we're going to squeeze the good ones completely dry.
The good news is that while this requires a lot of items on a checklist, it's very easy to work because you've made great content verified through the trusted lens of a third party. Add a line or two for context, maybe pull a few choice video clips, and you're good to go.
Download our checklist to help you "leverage everything" and it'll be smooth sailing!
(Need help securing those wins in the first place? You know who to call!)
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