Hey, Guestie (benefits of podcast guesting for your PR goals)

When it is time to talk tactics, rarely does a client pass us by to whom we do not recommend podcast guesting. While the idea of spending 30 or 45 minutes chatting with a stranger can feel intimidating, the potential benefits of this approach are undeniably strong and far-reaching.

Why we love podcast guesting as a tactic:

1. Flexible - One of the most appealing aspects of podcast guesting is its inherent flexibility. You have the freedom to choose when and where you want to engage in these conversations, which allows you to fit them into your schedule seamlessly. Additionally, there is no need to undertake the responsibilities of hosting your own podcast, which can be a significant time and resource commitment.

2. Showcase your weird - As more social text-based content is AI-generated, using your human voice is more compelling than ever. This helps your story stand out and be memorable with a new audience.

3. Showcase your wonderful - Podcasts are an excellent medium for storytelling. They provide a platform for you to share your experiences and insights that highlight your expertise and passion. Engaging storytelling can captivate an audience and leave a lasting impression, making it a powerful tool for building credibility.

4. Introvert's dream gig - For those who identify as introverts, podcast guesting can be a dream come true. Unlike large networking events or public speaking engagements, which can be overwhelming, podcasting allows for intimate one-on-one conversations. This is our jam, fellow intros! We thrive in

5. Cross promote - Another significant advantage of podcast guesting is the potential for cross-promotion. Once your episode is published, the content lives on, reaching new audiences over time. This evergreen quality means that your insights can continue to attract listeners long after the initial release, allowing you to expand your reach and influence continuously.

6. Intimacy - The intimate nature of podcasts fosters a sense of trust between the host, the guest, and the listeners. According to a recent OnePulse survey, people trust podcasts 23 times more than social media. This deep level of trust can translate into stronger connections with your audience, making them more likely to engage with your brand or services.

Let's review:

Get it right - Finding the right podcast is crucial to maximizing the impact of your guesting experience. It's essential to identify shows that align with your target audience and resonate with your personal or brand vibe. Investing the time and effort to research and select the right podcasts is well worth it, as it can lead to more meaningful connections and opportunities. Do not discount smaller listenerships; they often have dedicated and engaged audiences that can be incredibly valuable. Highlight all these overlaps in your pitch to demonstrate why you would be a great fit for their show.

Prep yo' self - Preparation is key to a successful podcast guesting experience. Familiarize yourself with the podcast's format, listen to previous episodes, and prepare talking points (oh! we know how to do that!) that will resonate with the audience. This groundwork will not only boost your confidence but also ensure that you provide valuable insights during the conversation.