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How to media train a spokesperson in 30 minutes
Picture this: a sudden inbound media call sweeps in, offering your organization a thrilling chance. A big-shot broadcasting giant has...
Alexson Calahan
May 29, 20242 min read
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Spell Writing for Public Relations (Tips and To-Dos)
My kids are very, very into spells and potions right now. They have set up a potion lab in my youngest's room and are drafting recipes...
Alexson Calahan
Apr 2, 20242 min read
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How to Plan a PR Campaign in 24 Hours
Planning makes up about 70% of the work we do for clients. This is where we dig into business goals, understand the target audience, and...
Alexson Calahan
Mar 5, 20247 min read
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Humanize your milestones with good public relations
Happy March! It's time for me to celebrate a milestone that doesn't matter - this month, my tenure running the show at Small Adventures...
Alexson Calahan
Mar 1, 20242 min read
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Maximizing Impact: When to Bring in a Public Relations Consultant for Nonprofit Leaders and Entrepreneurs
Whether you are an entrepreneur, a communications team of one, or part of a larger organization, bringing in a public relations...
Alexson Calahan
Feb 20, 20244 min read
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Media layoffs stress the importance good PR
The recent rounds of layoffs across media outlets are upsetting on so many levels. I hate to see dedicated folks who love their work...
Alexson Calahan
Feb 7, 20242 min read
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Groundhogs love PR
When I first started thinking about the branding for Small Adventures Communications, I knew I wanted something that really evoked that...
Alexson Calahan
Jan 31, 20243 min read
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New Year’s resolutions for non-profit PR teams
I’m not a huge New Year’s resolution setter, but I do love a fresh page on the calendar and a year of open space and possibilities spread...
Alexson Calahan
Jan 17, 20242 min read
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Public relations research before anything
Before you get to the fun parts of PR – the organizing of press events and the pitching of awesome stories – you need a plan. And before...
Alexson Calahan
Jan 9, 20242 min read
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Adventure with us, in the world of public relations
We decided that 2024 is a good time to start a blog where we can corral all of our ideas, tips, and tricks for resourceful public...
Alexson Calahan
Jan 4, 20242 min read
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