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Message Strategy 101: Your content needs legs
Before you have content or messages, you have goals. Then, you determine what you need to speak to to achieve those goals. Then, you...
Alexson Calahan
Sep 24, 20242 min read


How to Pitch Media: Research, Respect, Resonate
When you're running your own business or managing a lean team, the prospect of media pitching can be overwhelming: What to pitch? Who to...
Alexson Calahan
Sep 17, 20242 min read


PR shortcut - Leverage everything
If you have not already figured it out, winning earned media coverage is tough work. That is why, when you secure a spot where your...
Alexson Calahan
Sep 10, 20241 min read


Questions to ask your PR consultant
Finding the right public relations consultant to support your work - whether you are part of a large comms team or a mighty team of one -...
Alexson Calahan
Sep 4, 20242 min read
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