It starts with a whisper.
A policy shifts, a funding stream disappears, and the work you’ve been building for years suddenly stands on uncertain ground. Then the headlines come — or the Facebook comments — and what was urgent turns into a storm.
That’s when you find out if your team knows what to say.
I built this workshop after leading a monthly crisis comms workshops during a season when federal changes cut deeply into our ability to do the work. We didn’t have the luxury of “wait and see.” We needed to act fast, speak clearly, and keep our communities from losing hope. The lessons here are hard-won over 20 years protecting legacy brands and managing crises from injured event participants to pandemic response.
Now, I’ve turned that experience into a practical, no-fluff workshop designed for the way small teams actually work under pressure.
What You’ll Get
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A real, ready-to-use plan you’ll trust when things go sideways.
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Fill-in-the-blank templates for statements, media holding lines, and social posts.
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A best-practice playbook that’s lean, clear, and proven in the field.
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Step-by-step guidance for gathering facts, aligning your team, and controlling the narrative — without burning out your comms lead.
Your Options
📍 Self-Paced Online
Recorded workshop + templates + playbook. Learn at your own speed.
📍 Live Online
Interactive session for your team — includes live Q&A and plan review.
📍 In-Person –
Hands-on facilitation for deeper discussion and faster plan-building.
Perfect For
Small businesses, nonprofits, and lean teams who don’t have a full-time crisis comms department — but do have a lot to lose.
Why This Works
I’ve guided organizations through national media storms, local controversies, and the quieter — but equally damaging — crises that happen when your mission is misunderstood.
I’ve been in the room when the funding cuts came down, when the policy changed overnight, when the work we’d fought for was suddenly on the line. I know what it’s like to steady your voice while your hands are still shaking.
That’s why my approach is calm, practical, and grounded in more than 20 years of communications work for mission-led organizations. This isn’t a dusty binder you’ll forget about. It’s a slim, powerful set of tools you’ll actually keep within reach — because when the stakes are high, simple is what works.