SCALABLE PR TOOLKITS

The best public relations campaigns layer media relations and outreach at all levels - from national media to local outlets to influencers. According to a Nielsen study, PR is 90% more effective than advertising in influencing consumers. Layering strong national media outreach with targeted local media efforts will result in a steady drumbeat of messaging for consumers.

Small Adventures Communications offers tailored PR playbooks that can be used to ensure cohesive, action-based messaging across your entire organization.

We have the skills and experience needed to deliver easy-to-use toolkits that are proven to get results and free up your communications team to focus on strategic media relationships and big wins. 

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The scalable PR toolkit program may include:

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• Key message development, segmented by target audience

• Media list building and media research

• Drafting pitch emails

• Supporting national media pitching efforts

• Key messages

• Templated news releases for local use

• News releases for national use

• Enewsletter copy

• Social media post copy

• Guest columns

• Letter to the editor

• Media training guide for volunteer experts and survivors sharing their stories​

• Pitch email templates and scripts for local use

• Pitch emails and scripts for national use