SCALABLE PR TOOLKITS
The best public relations campaigns layer media relations and outreach at all levels - from national media to local outlets to influencers. According to a Nielsen study, PR is 90% more effective than advertising in influencing consumers. Layering strong national media outreach with targeted local media efforts will result in a steady drumbeat of messaging for consumers.
Small Adventures Communications offers tailored PR playbooks that can be used to ensure cohesive, action-based messaging across your entire organization.
We have the skills and experience needed to deliver easy-to-use toolkits that are proven to get results and free up your communications team to focus on strategic media relationships and big wins.
The scalable PR toolkit program may include:
Key message development, segmented by target audience
Media list building and media research
Drafting pitch emails
Supporting national media pitching efforts
Templated news releases for local use
News releases for national use
Social media post copy
Letter to the editor
Media training guide for volunteer experts and survivors sharing their stories
Pitch email templates and scripts for local use
Pitch emails and scripts for national use
Secure time today to discuss your needs
A lead time of at least four months before campaign launch is recommended for best results.